Project Summary:

We created an out of home branding campaign for the Quirk Dating app to help launch their new brand and connect with their audience in a bold and authentic way. The goal was to celebrate the unique spirit of Quirk’s community, which is made up of young, queer individuals who value self-expression, connection, and fun.

The design features a wide range of bright, vibrant colors that represent the diversity of people who use the app. Each color and combination was carefully chosen to show that there is no one way to be queer, and that everyone deserves to be seen and celebrated just as they are.

We used playful visuals and messaging that speak directly to the target audience, helping Quirk feel approachable, exciting, and truly inclusive. This campaign not only introduces Quirk’s new brand look but also creates a sense of pride and belonging in public spaces where queer people can see themselves reflected.