Project Summary:

We developed this spec brand campaign for Paramount Healthcare’s 2024 brand relaunch, “You and Health, Perfect Together,” with a strong focus on putting the customer at the center of the conversation. Our creative approach included developing a compelling brand platform that showcased Paramount’s dedication to personalized and accessible healthcare.

We crafted a variety of campaign elements, such as eye-catching out-of-home pieces, bold van wraps, trendy wearables, engaging social media posts, and informative flyers. Each piece was designed to emphasize the personal connection between individuals and their health, reinforcing the idea that Paramount Healthcare is committed to providing a customer-centered experience. The spec project effectively demonstrated how Paramount could position itself as a trusted partner in health by focusing on the unique needs of each member.