Project Summary:

Affinity’s Member Videos ensure inclusivity and understanding by delivering essential plan details to members in multiple languages. To create these engaging and informative videos, we chose to shoot in an Affinity location that provided a fitting, bright backdrop, enhancing the visual appeal and ensuring a welcoming atmosphere. This location was selected specifically for its vibrant and uplifting ambiance.

The production process was further enriched by the talent direction provided by our lead writer. Their expertise was instrumental in guiding the on-screen talent, ensuring that the delivery was clear, relatable, and engaging. The lead writer worked closely with the actors, coaching them on tone, pacing, and body language to effectively communicate the important plan details.

By combining the visually appealing Affinity location with professional talent direction, the Member Videos effectively convey essential information in a way that resonates with diverse audiences.