Project Summary:

Affinity’s 360-degree “You First” campaign was meticulously crafted to deliver a new promise of prioritizing members’ needs. The campaign’s centerpiece, “The You First Commercial,” emphasized this dedication through relatable storytelling. Spanning television, social media, out-of-home advertising, radio, print, and digital platforms, the campaign ensured the message reached customers through multiple touchpoints. Engaging social media content, high-visibility billboards, experiential marketing events, targeted radio spots, comprehensive print ads, personalized email campaigns, and a revamped website all worked together to create a cohesive and engaging experience, reinforcing Affinity’s commitment to putting members first.